“Man, Tim Ferris is just a scam artist who wants to steal your money. That stuff doesn't work.”
“Man, Tony Robbins is just a scam artist who wants to steal your money. That stuff doesn't work.”
“Man, this guru and that guru are scam artists who just want to steal your money. That stuff doesn't work.”
Friends, I would like to share with you how I feel about self-help gurus.
Does reading self-help guru stuff work or is it a bunch of hogwash designed to steal your money?
I will say here and now that YES those types of books work. But they do not work in the traditional sense, or in the way most people think they are supposed to work.
Most people think that if they follow the method in The Four Hour Work Week they will become rich and work only 4 hours per week. That is incorrect.
What you will get from the book (if, and only if, you are open to ideas) is MOTIVATION to go after your true calling. You will get ideas and you will get fired up.
What you do not want to do is follow the method that the author, Tim Ferris, used. It worked for him but does not mean it will work for you. Especially now that the book is many years old. It's a dinosaur in terms of internet marketing but it is still a MUST READ for hungry entrepreneurs.
The real beauty of guys like this, gurus if you wish, is their ability to motivate you to becoming something better. No, you really cannot do what Tony Robbins does. Only Tony Robbins can do what he does.
You really cannot do what Tim Ferris does, only Tim Ferris can. But what you can do is read their work, let their infectious energy motivate you, grab an idea here or there and then get to work on your own project.
The books, self-help style entrepreneur books, are just motivation. They aren't literal blueprints. There are people who understand that and there are people who don't. The people who don't get it are the people who take the books literally.
The guy that doesn't get it is the guy that says “No way you can work only four hours per week! That guy is a scam artist!”. Let me be the first to say “No shit you can't work four hours per week!” That is EXPLICITLY stated in the book.
The title is simply a motivator. You read these books to get motivated and to get ideas. Even if you get one idea from the book it was worth your money. One tiny little nugget of an idea is worth far more than the price of a book.
One day, a couple of years ago, I was browsing through a used bookstore and I found an old hardcover copy of The Four Hour Workweek. I remembered hearing about it a couple years before, the press and buzz about the book were enormous. At the time the book came out I had no intention of reading it, assuming it was some type of nonsense, baloney. I mean, who can really work four hours per week on a beach?
Well, for 7 bucks I picked up the book and read it in two sittings.
Was it worth it?
The Four Hour Workweek completely changed my life. Completely. It completely opened my mind to new ideas I would have never, ever thought of on my own. From the day I read it my life has never been the same. But do you know how much of the 4 hour method I follow? Zero! I follow absolutely none of the methods in the book.
Sometimes blueprint methods are good and work, but when it comes to something big, your lifelong dreams and obsessions, then there is no blueprint you can follow. You will have to take ideas from here, take ideas from there, take ideas from everywhere and put them together until you have something special.
It's not really about working 4 hours per week. It's like what Tony Robbins says, it's about unleashing Unlimited Power and Awakening the giant within.
Are these guys scam artists? Well, that depends on who you ask. Most people who read their books will DO NOTHING to better themselves and because they cannot fathom that anyone can become better they assume the books are ripoffs and scams. Or they will take the books literally and try and walk in the shadows rather than forging their own path.
My favorite blogger, Rick Schwartz, has written many times that a set of 20 Tony Robbins tapes he bought in 1994 completely changed his life. He listened to the first 4 tapes and never listened to the other 16. He was so fired up from the first 4 that they were all he needed to get started. Today he is a multi-millionaire domain investor.
You see, it's not about the methods or blueprints in the books, it's about opening your mind to the possibility that a giant lies within you. All you need to do is wake that giant up and get to work. It's about motivation, it's not about method.
Friends, some of you have giants within you. And some of you don't. To those that don't, I only have one thing to say to you: “Yeah, I'll have fries with that“.
PS – I will guarantee you that my book BODY OF A SPARTAN is going to give you some phenomenal fitness and muscle building ideas. And heck, I'm even going to throw in some blueprint recipes for the guys just getting started in the weight room. It's time to awaken the giant within. Or, as I call it, the Wolf within. OWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW!