Many people ask me about how I built my blog audience, and my strategy was very simple. Before I tell you how to build a blog audience, I will tell you that over 7 million people have visited this blog – B&D, so I know very well what it takes.
Here's exactly how I built my blog audience…
Building a blog audience was very easy for me and here's why: I never actually tried to build an audience. I had a secret weapon that a lot of other people don't have… I knew my content was too good to not be found.
So how did I build such a large blog audience? It was basically a two‑step process:
- I had something to say
- I said it
Rule #1 to build a blog audience – Have something to say
I had something to say, and I knew beyond a shadow of a doubt that people needed to read what I had to say.
I knew there were people ready, waiting, and salivating for the kind of content that I could produce.
Nobody was writing like I knew I could write, and I knew that there was an audience for it. I simply knew it.
Rule #2 to build a blog audience – Write on your blog for at least 4 months without thinking about the audience
For an entire year I just put out the content and just let people find it. I was not on any social media. I simply got my message out and focused on the next article.
That's all I did. I wrote and I published and that's it. I knew that people would find me on Google. I knew that people who needed to find me would find me on Google, and that's exactly what happened. I simply had faith. In fact it was destiny.
I simply knew it was going to happen. I just simply knew that one day, somebody was going to be on Google searching for an answer to a problem and he was going to find B&D. And that's exactly what happened en masse.
What about social media as a new blog artist?
You don't build a blog audience on social media, you build a blog audience on your blog and that's it.
When I started my blog, I was not on Facebook, I was not on Twitter and I was not on Instagram, which didn't even exist then. I was not on social media at all wasting my time.
If you're on social media in your first year and you're spending more time on social media than you are creating content, you are wasting your time. I wasn't on social media for many years.
(I should have been on Instagram earlier because I've been to a lot of fun, cool places that I should have taken photos of but I didn't.)
I took photos where it counts – in my head – and I kept it all up there, which is why I was able to write about it later. If I had been monkeying around on social media, my content would not have been as good.
When you give a little dribble of content out to social media, you feel like “it's done, it's finished.” You don't want to talk about it anymore. When you keep it in your head, you have something to write about.
That's why you keep it in your head and you don't give it away on social media – not until you build a blog audience.
When you tweet something or Instagram it, you feel like “that's it. That's good. Job finished.” You feel like you don't need to write an article about it because you've already put it out on social media. Putting your content on social media gives you a false feeling of accomplishment.
All new blog artists need to stay off social media so you can give your best content to articles. This is important – stay the fuck off of social media until you have built an audience. Don't give good content to social media because that's going to kill your supposed blog content.
What should be your main focus? Your blog. Always give your best stuff to your blog. Only give scraps or nothing to social media.
This is how you build a blog audience: You write fire, and then let people find it. The people who need it will find it, because destiny demanded it.
And everybody's happy.
B&D has a side-business called Badnet. Badnet is a blog set-up service. It is a way we make money and it is a way we provide a service to the readers of B&D who want to go into the blog business for themselves.
Badnet is in-house, nothing is outsourced to India or China. The Badmin is the lone-wolf behind Badnet, and the Badmin ALWAYS takes care of you.
When you build a blog with Badnet, you get a WordPress blog set-up for you within 24 hours (we do not take days off) and you get 4 free reports about how to make your blog profitable.
We do not charge you for the service of Badnet, is is free for you, you get a free domain name, but you do need to pay for your web hosting which is very cheap. For extra questions about Badnet, please refer to the Badnet FAQ.
Ps – We also offer a very in-depth book called Spartan Entrepreneur: Blog Artist that thoroughly explains the blog business, in a way that anybody can understand. SE: Blog Artist is available in the B&D book store.