Donald Trump is very good at making people want to read his emails. Just the other morning I got an email from Donald J. Trump that felt like it was meant for me personally.
I really wanted to open it, read it and respond to it… before I realized it wasn't actually intended for me specifically. It was an “email blast” that he sends to every person on his email list.
I thought back to all of his other emails that I had really wanted to open and read as well. Then I did a quick search of all the Trump emails in my inbox (of course I save them all and you should too).
While looking through his email newsletters I had an “aha” moment. All in an instant I realized the secret trick that Trump uses to make his emails subject lines irresistible.
When I learned the Trump trick I did two things right away:
- I made a list of Trump's 21 best subject lines to keep for myself
- I broke down his email subject line formula in a way that anyone can understand, which I will explain below
What I'm about to show you is a holy revelation for anyone who uses email to market their business or themselves, so pay attention.
Email is a very powerful tool of communication because it is direct from the man to you. Email is the next best thing to being with someone in person.
Anyone in the business knows that email marketing is crucial and getting your emails opened is the #1 hurdle. The hardest thing to do is to get your emails opened.
Donald J. Trump figured out not only how to get his emails opened, but how to make people actually want to open them.
What's his secret? The secret is so simple that no one would notice unless they were paying attention.
His email headlines are like his tweets, they command attention. What’s the rule for twitter? It has to fit in 140 characters.
To get your tweets read (and spread) you have to be punchy, sharp and to-the-point. Trump is a genius at saying everything necessary in 140 characters.
Email is a different story. Your email subject lines can be longer, but people will only read the part of the subject they can actually see on their screen.
Many people read their email on smartphones or laptops with limited screen space, so they often see just a few words.
So what does the shrewd businessman do? He shortens his headlines to accommodate.
Instead of being punchy, sharp and to the point, he’s either punchy or sharp or to the point. Trump’s email headlines will often be as few as 1-3 words.
Forget 140 characters, his email headlines often fit in 25 characters. He says less but makes sure what he says means more.
And you know what happens when you say less and mean more? People get intrigued.
Here's an example of a typically bad subject line:
Subj: SERAPH | The Angel's Advocate – Volume 1: Issue 8
Here's an example of a typical Trump subject line:
Subj: No more BAD deals
Which email would you be more likely to click? Easy answer, Trump's email wins.
I have absolutely no idea what the first subject line is about, Im not even tempted to click it even though it went to my personal email.
Trump's headline, on the other hand, is too intriguing to not click. His headlines are so good I even made myself a list of his best 21 best headlines.
I was going to keep them for myself as an “insider's secret” but, luckily for you, I came to my senses.
I realized there's probably one or two real go-getters who would love to have this list to study, learn and swipe from.
Frankly, anybody who uses email for business needs the Trump headlines list. Its too good to not have.
Should I send my Trump file to you?
Use the examples wisely and make yourself some huge profits.
Until next time.
PS – You can’t help but want to open Trump's emails because they honestly seem like they are sent to you directly from a friend or colleague.
That's because he has one more email trick he uses to make you feel like he's talking directly to you. I included that secret in my 21 Trump Headlines file so be sure to check it out.