From the desk of Victor Pride
Subj: The magical blog marketing strategy that guarantees you an audience
I get asked a lot of questions about marketing and advertising.
So many readers think that because I'm the #1 authority in this blog world that I must have run marketing campaign after marketing campaign.
The answer is… I have and I haven't.
I run my own versions of marketing campaigns, but what they think of as marketing campaigns, I have never run.
I have never done advertising elsewhere and I have never drawn out some kind of marketing map.
Cost per click, ad rates, buy rates, all of this is Chinese to me. I can't read it. Traditional marketing means nothing to me.
However, I do have a marketing and advertising plan and it has been wildly effective.
I judge how effective my marketing is by these 5 words: You have a new sale.
Those are the only words that mean anything to me and I see those words every day, multiple times per day.
Even after so many years of playing this game, I'm still making sale after sale.
Would you like to hear what my marketing strategy is?
This is how I do it…
I am a simple man and I keep a very simple plan.
My marketing plan is so simple that most people cannot even see it.
I have probably told people the million dollar blog marketing secret one thousand times.
Yet I still get asked always, “How do I market my blog?”
This is how…
Write really good articles.
Allow me to explain how this plan works so effectively.
Here's a hypothetical situation…
Let's say you have written a mediocre blog article. You have decided to market this mediocre blog article on every marketing channel you can find.
Your advertising and marketing campaign is very effective and tens of thousand of people see your mediocre blog article.
Do you wake up to see the magic words (“you have made a sale”)?
No, you don't.
You spent your hard-earned money driving traffic to your blog article, but there was one very important ingredient missing.
Because this ingredient was missing (a great article), nobody stuck around to buy something from you.
They clicked on the ad, spent a few seconds browsing your mediocre article and then they left.
However, you still have received tens of thousands of visitors, at least you can turn them into regular readers, right?
Since your heavily advertised article was very mediocre, these ten thousand readers will never return.
They have no reason to return and unfortunately for you, your advertising campaign was a waste.
You spent all of this money to get readers to your article but you did not spend the time necessary to write a really great article.
You followed all of the most up-to-date marketing and advertising rules and your hi-tech marketing strategy produced no results.
Now let's look at the Bold and Determined marketing strategy…
I do no “real” advertising or marketing.
Instead, I spend all of my time writing the best articles on the internet.
I make it my business to impact the reader in such a way that they cannot deny the power of the words.
I hook them from the beginning. I put all of the fire into the words, I put my entire world into the words.
I assume no marketing or advertising will ever exist, so I must make every article the best it can possibly be.
I make sure they are hypothetically punched in the guts and their heart starts pumping when they read the words of B&D.
I make the work impossible to deny.
I don't ask their permission, I don't put my faith in some outside ad strategy.
By simply writing great articles again and again…
And do you know what happens?
Because I make them want more, I always wake up to the magic words…
“You have made a sale.”
How do I do this?
This is exactly how…
I write really great blog articles.
An Easy Way to Write Really Great Articles
I say “just write really great articles” and you say “ok, but what does that mean?”
Let me explain a little bit.
A really great article is an article that jumps out to the reader and commands them to read.
A really great article starts with the title. The title must be great or they won't click.
- Good title example: 10 Things To Do In Lima, Peru
- Bad title example: Lima, Peru
- Good title example: How To Travel To Lima and Save Money While Doing It
- Bad title example: Lima Travel Options
- Good title example: How I Almost Got ROBBED In Lima
- Bad title example: Crime in Lima
The good title makes you want to click because it is interesting. The bad title does not make you want to click because it is boring.
After the title comes the introduction. The introduction is the very first line of text in your article.
Too many people waste this valuable space and start their articles with dry and boring bits of nothing.
Keep the intro short and powerful. Ask them a question or give them a bold statement.
- Good intro example: “Are you tired of being a loser?”
- Bad intro example: “You know I was thinking about writing this article for a while and finally I got around to it and I was gonna not publish it but then I decided to publish it and so here it is and I hope you get something from it because I think it's a topic that needs to be covered which is why I wrote this article about it.”
- Good intro example: “Most doctors are quacks.”
- Bad intro example: “You know, my grandma went to the doctor yesterday and got a flue shot and today she has the flu and I started wondering ‘gee, I wonder if doctors are really actually helping people with all this medicine or if really they're just trying to make money' so I thought I'd write an article about so I hope you like the article.”
Cut out the crap and start with a bang.
Grab their attention and with each line of text, pique their curiosity more and more, always building to the next line.
In the middle of the article, teach them something. They're here to learn from you so treat your blog like a business and give your customers what they want – knowledge.
End the article with a “call to action” of some sort. Give them a next step. Ask them to do something or buy something, never leave them with nothing else to do.
Whatever you do, ALWAYS leave them wanting more.
If you follow these guidelines and write a really great article, guess what you will get…
A constant supply of new readers to your blog.
People read really great blog articles and become impacted in a way they never can be impacted by lesser works, no matter how well advertised.
When they come here to read a new article they are so emotionally impacted and motivated to make their own mark, they must return to B&D day after day, year after year.
Because they are so positively impacted by the work, they tell 2 friends about this great blog called Bold & Determined.
Those 2 friends go to read a new article, any article because they are all spectacular, and they are punched in the guts.
They become addicted to the words and they tell 2 more friends about the great world of B&D. Those 2 friends tell 2 friends tell 2 more friends and so on.
Eventually you have a pyramid of hungry readers below you, salivating for every new word.
You are at the very top of the pyramid you have created, where you can count your dollars and cents with a grin.
All of the most advanced advertising campaigns in the world cannot replicate the benefits of writing one great blog article.
If you have 100 great blog articles you have entered the world of the marketing master, without ever running a marketing campaign.
In the world of blog artistry, marketing and advertising are pointless and ineffective.
Even if you receive tens of thousands of visitors, nothing will happen if you didn't follow the Magic Marketing formula (write really great blog articles).
And if you do follow the Magic Marketing formula and you do write really great blog articles, it's a waste of time farting around with marketing and advertising campaigns.
Who Has the Magic Marketing Touch?
If you have the ability to write really great blog articles you need to spend your time writing really great blog articles, as perfection does take a very long time.
If you don't have the ability to write really great blog articles then you are in the wrong business and all of the marketing and advertising in the world will not save you.
But, but, but, but, but….
If you always write great blog articles you will always wake up to the same words I wake up to…
“You have made a new sale.”
You will get the added benefit of actually making a difference in a person's life.
The Prize of Changing Lives
They will come to you daily and say how you have changed their life and helped them in ways no one else has ever helped them.
In this simple way of writing great blog articles you can change the world and you can change the life of many people around the world.
They will write to you directly to say:
“Your blog changed my life.”
If you follow the Magic Marketing formula and write great blog articles, you will get so many comments like this they start to become ordinary.
That is because extraordinary becomes your new ordinary.
If you give the work just a little bit extra you get to wake up to people expressing their gratitude to you and your work, and it will always put a smile on your face.
What's better than changing other people's lives?
Well, actually, there is something mildly better than changing other people's lives.
The best thing about following the magic strategy is…
Changing your own life and actually making money from your hard work.
As great as it is to change lives, it is greater to be paid well.
$$$$$$$$ = Happy life
Everybody wants to make money and everybody wants to make a difference.
Most of them will put half effort into their articles and full effort into their social media marketing.
A few of them will put no effort into marketing or social media and they will put all effort into writing great articles.
The one who call themselves “marketing superstars and advertising gurus” will disappear within a few months.
The ones who buckle down and do the hard work of writing the world's greatest articles will be here day after day, year after year, always waking up to the most beautiful words in the world…
“You have made a sale.”
The Most Effective Long Term Marketing Strategy on Earth
Each and every article I write is a brand new advertising and marketing campaign.
And wouldn't you know it? This strategy works long term.
Heavily marketed mediocre articles come and go, but the greatness of B&D lasts forever.
The great articles of the past do not disappear, instead they gain traction with each passing day, changing your life and even changing mine.
Just because I wrote it 5 years ago doesn't mean you read it 5 years ago.
Many people read it for the very first time yesterday or today.
And then they get hooked and start their journey through many years worth of archived magic.
Along the way there is ample opportunity for them to change their lives and for me to make a dollar or two.
All the while I'm on to writing the next great article, preparing to create future magic for the next generation of killers and real-dealers.
(And creating a nice bit of wealth for myself in the process.)
How's that for an effective marketing campaign?
Until next time.
PS – Many people think blogs are no longer in style just because video is very popular. These people are very wrong and many people are starving for great new blogs.
If you believe you have the ability to write great articles, I recommend you start your blog today and take advantage of the Magic Marketing formula that guarantees you will always have readers for your blog (and build a little bit of wealth for yourself).
Because the right time is always when they say “it's the wrong time.” Little do they know, the best time there is… is right now.